Wednesday, April 10, 2013

Star Trek Into Darkness US Premiere Details, Motion Poster and New Trailer Next Week has posted new details on the marketing plans by Paramount to promote Star Trek Into Darkness in the United States. The plans include a May 14th US premiere in Hollywood, a new poster (not the one below), a new trailer with Oblivion and more. I am sure more is coming when consider Paramount has around a 10 person main cast, plus JJ Abrams, plus writers that can be used to promote the movie in various locations around the world at the same time.

As for the new trailer, it is expected to be released on April 19th with the Tom Cruise movie Oblivion. Since theaters have discretion on what trailers they attach to what movies, that can be hit and miss (my local theater never does for instance). No details on if it will contain new content but the estimated length is 2 minutes and 25 seconds. With the new trailer will be the final domestic poster for the movie. There is no indication on when that new trailer will debut online. Before all that, the main leads of the movie will be at the MTV Movie Awards presenting an award. Since the award show mostly exists to raise awareness of summer movies for the tween to 20s crowd that advertisers desire, something has to be in the works for the show, even if its just a new TV spot. Below is a timeline to keep straight the current known plans.

Last but not least is the new motion poster that is more or less a 9 window animated gif built from scenes in the most recent international trailer.

STID Marketing Timeline
04/14 - MTV Movie Awards with Chris Pine, Zoe Saldana and Zachary Quinto presenting
04/19 - New trailer with movie Oblivion
04/23 - Australia premiere event
04/25 - Moscow premiere event
04/29 - Berlin premiere event
05/02 - London premiere event
05/09 - STID opens in most of Europe
05/14 - STID US premiere event at Chinese Theater in Hollywood, CA
05/15 - Fan sneak peaks at various locations in North America
05/17 - STID opens in North America

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