Via TrekMovie.com, Burger King has confirmed they do plan a commercial tie in with Star Trek. The promotion will likely include the kid’s toys meals, in-store promotions, internet campaigns and TV advertising. The exact details of what will be involved are unlikely to be revealed until next year. As the videos below show, this isn't the first time Star Trek has joined with fast food companies. The merchandising plans overall will probably be a blitz of anything and everything that can be labeled with a Star Trek logo.
1984 Taco Bell's Star Trek III: Search for Spock ad