Quotes from the article:
"It was an opportunity to take what I think has been a maligned world — to sound crass, a franchise — and treat it in a way that made it something that I wanted to see," said Abrams, who recently finished shooting on "Star Trek," due in theaters May 8, 2009. "To take the characters, the thoughtfulness, the personalities, the sense of adventure, the idea of humanity working together, the sense of social commentary and innovation, all that stuff. To take it and apply it in a way that felt genuinely thrilling."
"The whole point was to try to make this movie for fans of movies, not fans of `Star Trek,' necessarily,'" Abrams said. "If you're a fan, we've got one of the writers who's a devout Trekker, so we were able to make sure we were serving the people who are completely enamored with `Star Trek.' But we are not making the movie for that contingent alone.
"You can't really make a movie for them. As soon as you start to guess what you think they are going to want to see, you're in trouble. You have to make the movie in many ways for what you want to see yourself, make a movie you believe in. Then you're not second-guessing an audience you don't really have an understanding of."
"It's a chance to see what Kirk and Spock would look like done now," Abrams said. "What's thrilling about it is how great the cast is, how remarkably talented and funny and just spot-on they all are."
"I feel like this is so unlike what you expect, so unlike the `Star Trek' you've seen. At the same time, it's being true to what's come before, honoring it," Abrams said. "I can say the effects for `Star Trek' have never, ever been done like this. ... I can only tell you the idea of the universe of `Star Trek' has never been given this kind of treatment."
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