Monday, March 25, 2013

Star Trek's Earth Hour Event in London

In a bit of creative marketing for Star Trek Into Darkness, Paramount and the WWF (yep the soap opera wrestling company) joined together for Earth Hour in London on Saturday. The Earth Hour event began at 8:30 London time as Big Ben, the Houses of Parliament, The London Eye (the giant Ferris wheel) and others going dark. At the end of the hour at 9:30 quadrocopters flying in formation created the Starfleet logo over the city as it performed a 360 spin. The logo was approximately 118 feet off the ground. The height of the logo is around 308 feet (so around 30 stories tall). A video of the display is below. (via

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