Monday, June 17, 2013

Star Trek Into Darkness Passes 2009's Box Office Total

After this weekend, Star Trek Into Darkness passed a minor milestone by making more than its predecessor. 2009's Star Trek made a worldwide total of $385.7 million with $257.7M from US and $128M from overseas. STID's current total is $412.8M total with $211M from US and $201.7M from overseas. The end result is Paramount successfully campaigned the movie to international audiences (where Trek films usually do poorly) but the cost was the film doing poorly (relative to the first film) in the states. A lot of that probably has to do with the very stiff summer competition that started with Iron Man 3 and has not really let up. Considering things are not going to slow down anytime soon I will be surprised if the movie crosses the $450M mark or surpasses the previous film's $257.7M US total. I have no idea what Paramount's internal goals were but I suspect they were expecting to at least cross the half billion mark. I don't know what this means for the sequel but if Trek history is a guide, usually failing to meet expectations means a reduction in budget. Depending on who takes over for JJ Abrams at the helm, it is too soon to know if this matters or not.

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