Wednesday, November 25, 2015

Star Trek Beyond Heading to IMAX

Star Trek Beyond will premiere in IMAX theaters worldwide when it is released on July 22, 2016. For the average theater goer the news can effectively be filed under "BFD" but it could be interesting if Star Trek 3 turns out to more space based than the previous two films. From the movie industry perspective it means that other summer movies might be locked out of IMAX theaters for a certain window of time. In general, most theaters get the option to decide what movies are shown in whatever number of theaters they choose. That is not the case with IMAX who has the option to dictate what will be shown in IMAX branded theaters. With that agreement usually comes an exclusivity window (on average about two weeks long) which means that those IMAX theaters will also be prevented from showing any other movie.

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