Friday, February 20, 2009

A Fourth Trailer Planned

The other day I posted that the third Star Trek trailer will premiere with Watchmen on March 6th. Now the Hollywood Reporter is saying a fourth trailer is also in the works, one that geared more towards families.
The first teaser took off in the summer and showed the Enterprise literally being built (tagline: "Under construction"), aimed at the core fan base. It was followed by a more traditional narrative trailer that debuted in November in front of "Quantum of Solace," designed to appeal to action-adventure and sci-fi fans by showing off the special effects and connecting a recognizable Earth with a space-epic scale. A third teaser during the Super Bowl this month targeted general audiences with a more generic, event-movie-style spot.

A new trailer will pair with "Watchmen" on March 6 and highlight the emotional aspects of Kirk's story, and the final spot will reach out to families who saw and liked such similar PG-13 fantasias as "Indiana Jones" and "Transformers."

"Worst-case scenario is, they don't market it correctly and offend the fans," says "Trek" expert Richard Arnold, a former assistant to Roddenberry who once consulted for Paramount. "And they are going to be an important part of the boxoffice because there are 25 million 'Star Trek' fans worldwide."

"Certainly the scope of this 'Star Trek' is unlike any that's come before it," Kurtzman says. "So if you want 'Transformers'-scope action sequences in space? That's what you will get when you see 'Star Trek.' "

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