Friday, April 24, 2009

Toshiba UK Star Trek Contest

If you’re in the United Kingdom, you might want to check out Toshiba's Star Trek site where they are running a contest to win a few prizes. The contest is a result of a partnership with Paramount to advertise the new Satellite A350-20Q laptop. Just a note, the picture to the left is the "Lapjack" or skinned version. The press release:
Toshiba UK today announces an exclusive marketing partnership with Paramount’s summer blockbuster movie, Star Trek™, out in UK cinemas in early May. As part of the collaboration Toshiba is launching an integrated marketing campaign including point of sale materials, a range of limited edition lapjacks and online activity, which includes a dedicated microsite containing trailers and clips from the film.

Launching in conjunction with the film’s release, Toshiba has developed a range of POS materials to feature in key retail outlets. After purchasing a Toshiba product consumers will be driven to the dedicated Toshiba Star Trek microsite - - where they will have the chance to enter a competition to win a zero-gravity flight. The lucky winner will be flown to Las Vegas to visit the famous G-FORCE ONE – a specifically modified aircraft that simulates zero-gravity flights. They’ll be treated to their own flight suit, a regravitation celebration afterwards, plus lots of photos and videos of their once-in-a-lifetime experience.

Fans can also engulf themselves further in the Star Trek™ universe by downloading images and screensavers and watching movie trailers on the Toshiba microsite. The site also offers fans the opportunity to purchase Star Trek™ branded laptop covers that can transform any Toshiba laptop with an exclusive, high quality Star Trek™ design. They are a safe and non-permanent way to personalise laptops and are easy to apply giving a smooth finish with no bubbles.

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