Toshiba UK today announces an exclusive marketing partnership with Paramount’s summer blockbuster movie, Star Trek™, out in UK cinemas in early May. As part of the collaboration Toshiba is launching an integrated marketing campaign including point of sale materials, a range of limited edition lapjacks and online activity, which includes a dedicated microsite containing trailers and clips from the film.
Launching in conjunction with the film’s release, Toshiba has developed a range of POS materials to feature in key retail outlets. After purchasing a Toshiba product consumers will be driven to the dedicated Toshiba Star Trek microsite - www.toshiba.co.uk/star-trek - where they will have the chance to enter a competition to win a zero-gravity flight. The lucky winner will be flown to Las Vegas to visit the famous G-FORCE ONE – a specifically modified aircraft that simulates zero-gravity flights. They’ll be treated to their own flight suit, a regravitation celebration afterwards, plus lots of photos and videos of their once-in-a-lifetime experience.
Fans can also engulf themselves further in the Star Trek™ universe by downloading images and screensavers and watching movie trailers on the Toshiba microsite. The site also offers fans the opportunity to purchase Star Trek™ branded laptop covers that can transform any Toshiba laptop with an exclusive, high quality Star Trek™ design. They are a safe and non-permanent way to personalise laptops and are easy to apply giving a smooth finish with no bubbles.
Friday, April 24, 2009
Toshiba UK Star Trek Contest
If you’re in the United Kingdom, you might want to check out Toshiba's Star Trek site where they are running a contest to win a few prizes. The contest is a result of a partnership with Paramount to advertise the new Satellite A350-20Q laptop. Just a note, the picture to the left is the "Lapjack" or skinned version. The press release:
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